Finance Spot came to us with a big vision: to create a trusted, content-driven platform that delivers daily financial news, market commentary, and investing insights — all while standing out in one of the most competitive niches on the internet. With SEO at the heart of the strategy, we knew this wasn’t just a design job — it was a performance project from start to finish.
Over the course of two months, we worked closely with the founder to build a fully custom news and blogging platform tailored for scale. From the outset, every decision was made with search performance in mind — from URL structure and schema markup to internal linking strategies and ultra-fast load speeds.
We didn’t just build a blog; we built a foundation for long-term growth in the finance publishing space.
One of the standout features of this build was the integration of live stock and cryptocurrency charts, providing real-time market data directly within the site.
This not only added real value for visitors, but also increased session time and gave Google more context about the site's relevance.
Whether someone’s reading about Tesla earnings or Bitcoin movements, they’re getting the data they need without leaving the site.
Every blog post template was designed to support rich content, with flexible layouts, built-in SEO tools, and performance tracking baked in from day one. We also made it easy for the team to manage content with custom backend controls and category filters — perfect for a site that aims to publish regularly and scale fast.
The result? A visually clean, technically robust, and search-optimised platform that puts Finance Spot in a strong position to grow its audience, dominate long-tail keywords, and compete with major players in the financial content world.
This was more than just a website build — it was a full-scale SEO-focused publishing platform built to perform under pressure.
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At Zent Marketing, we help businesses grow by driving traffic, increasing sales, and building a powerful online presence. From results-driven SEO and high-converting websites to eCommerce strategies and social media management — we’ve got you covered.
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📧 Email: sam@zentdigital.com
📍 Location: North West, England
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